FEBRUARY 5, 2010 posted on emarketer.com

HOW DO YOU FEEL ABOUT THIS!

Three-quarters are fans of a brand

Marketers going after moms on social networks such as Facebook know by now that users rarely embrace ads in environments where they are focused on socializing with friends.

Data from lucid marketing and Lisa Finn shows that most mom Facebook users feel neutral about ads on the social network, compared with about 36% who actively disliked them. Only a tiny percentage of respondents reported liking ads on Facebook.

Moms were much more receptive to marketing in general, however—at least when done on their terms. Though most moms used Facebook primarily to keep in touch with friends and family, and only 10.4% said they focused on checking out companies or products, three-quarters were fans of at least one company or brand.

Further, some 16% of mom Facebook users followed more than 10 companies’ fan pages. Respondents named parenting-specific pages as their favorites, along with restaurant, grocery and entertainment pages—especially kid-oriented ones.

The survey found mothers on Facebook savvy about marketing and skeptical of offers that seemed to good to be true. They expected companies to be straightforward and respectful of their time, and indicated a great interest in special offers and deals exclusive to Facebook, such as coupons they could send to their friends on the site.

“Facebook is fertile ground for marketers to engage mothers and drive sales, but it needs to be done on their terms,” said Kevin Burke, president of lucid marketing, in a statement. “They have no time for brands that don’t ‘get it,’ but they do embrace brands that play by their rules.”

Posted on Mashable.com

Topping the list of idiotic things to share on Facebook, 18-year-old mother Rebecca Davey of Southend, Essex (in the UK), posted a photo of her six-month-old son Ollie with an unlit cigarette in his month.

The Daily Mail reports that the smoking baby photo alarmed a few online friends, who reported Davey to the local authorities.

The Facebook () photo, which was eventually removed (although later posted by the Daily Mail), prompted Essex police and social services to inquire about the well-being of the baby. They ultimately found that the child was not at risk.

Davey returned to the scene of the crime (Facebook) to offer her insightful analysis of the situation in a special language understood by her fellow friends and status updaters.

Davey wrote, “Some w***** reported me to the police abwt picture off ollie.”

Which was followed up by the ever-so eloquent sentiment, “Why Would SomeOne Do That To Me U Ollie No was taking U Yur Mine for lyfee Darlinggg Mummy Loves You .”

Once supporter wrote, “Some ppl r nosey f****** aint they!! dw ur a good mum they wont hassle u 4 long!!!”

While another pondered, “What chance has the kid got if the family behave like this?”

We hope that Mashable () readers are savvy enough to know that posting a photo of your child smoking a cigarette online — unlit or not — is unwise. Should that not be case, let this be one lesson learned through the example of Rebecca Davey.