Mom Bloggers Fuel Online Brand Talk
OCTOBER 30, 2008
Many are open to direct contact from brands.
More than three-quarters of mothers who blog in the US review products, according to recently released data from Mom Central Consulting.
The company also found that one-half of responding moms reviewed Websites or services.
Mom bloggers may be especially open to contact from brands in the current economic environment: More than 60% of mom bloggers considered making money important and wanted more connectivity with companies; over one-third (37%) said they had already been contacted as a resource for the press.
Notably, moms who blog are more tolerant of ads than are their nonblogger counterparts, according to an October 2008 study by Lucid Marketing. The researchers said this was likely because the bloggers earned money from such ads.
Working with mom bloggers makes sense because the Internet is a leading conversation starter about products and brands among new and expectant mothers, according to a January 2008 study by BabyCenter and Keller Fay Group.
James-
This is a very interesting post. I think it clearly shows that more and more companies are becoming aware of the fact that moms control the pursestrings with regard to buying power and their opinion counts.
Working with mommy bloggers is a smart move and will ultimately educate both consumers and companies!
Thanks for putting this together!
Tina
Tina Williams’s last blog post..Friday Friends Club Welcomes Kristen Arnold-The Moms Business Coach
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